A new joint initiative by Fast Retailing and Accenture that will accelerate the digital innovation of customer services in retail clothing to provide an enhanced, personalized multi-channel shopping experience.
The leading global Japanese company, Fast Retailing, designs, manufactures and distributes clothing for many well-known brands also present on the high street in Belgium, including Comptoir des Cotonniers and Princesse Tam.Tam plus Uniqlo, Helmut Lang, Theory, J Brand and GU.
The goal of this new joint initiative with Accenture is to improve the personalized multi-channel experience for Fast Retailing’s customers, enabling them to select, try, purchase and receive products and services anytime, anywhere.
Accenture will support Fast Retailing to develop new digital business models that embed customer innovation, data analytics and digitized operations in product development, merchandising, production, logistics, marketing, sales and customer service.
Underpinning this initiative will be a cloud-based technology platform including supply chain and customer relationship management systems, to collect actionable customer insights that will enable the personalization of the customer experience.
In Belgium, Accenture is already actively supporting Innovation Boulevard, an initiative in Antwerp that is showcasing and testing a series of innovative (and mostly homegrown) digital retail tools to make the physical shopping experience more personal, efficient and enjoyable. This aligns with Accenture’s ongoing involvement in Startit@KBC, where it supports and mentors technology startups, and its campaign to Make Belgium Digital.
Tailored digital experiences on a high street near you!
Blogpost based on an article of fashionmag.com
