Becoming a digital business was at stake last year. Now, the real deal is not only to use digital as a way to improve internal processes but also as a driving force for growth. Get ready to stretch your boundaries.
As you read this, most of the major companies on earth are already taking a radical turn towards creating the “we economy”. What does this mean? They are stretching their boundaries by tapping into a broad array of other digital businesses, digital customers, and even digital things at the edge of their networks. This is a fundamental evolution in the way companies see themselves and will surely be one of the keys to their survival.
What these visionary companies recognize is that as every business becomes a digital business, together they can effect change on a much bigger stage. By collaborating, they can shape experiences—and outcomes—in ways never before possible.
The Accenture Technology Vision 2015 pinpoints 5 emerging trends that reflect the shifts being seen among the digital power brokers of tomorrow:
- The Internet of Me: The way consumers connect to and experience the Internet today through multiple digital channels, offers companies a major point of access to precious information. However, the more connected consumers are, the more they offer a deep reach into their lives, the more exigent they get. There resides the challenge for forward-thinking businesses: create highly personalized experiences that engage consumers without losing their trust.
- Outcome Economy: Consumers are not looking for more products or services but for hardware that delivers meaningful outcomes. This trend is being amplified by the arrival of the Internet of Things (IoT). What consumers buy is not the object, but what it can do for them.
- The Platform (R)evolution: With no geographic borders and no jet lag, the Internet is the perfect place to build collaborative platforms and ecosystems. This borderless land is an open playing field of opportunity, one that is redefining the game for all industry players.
- Intelligent Enterprise: With an influx of big data—and advances in processing power, data science, and cognitive technology—software intelligence is helping machines to make even more, better-informed decisions. Software intelligence will also drive companies towards unexpected discoveries and innovations.
- Workforce Reimagined: The smarter machines get, the more we will have to collaborate with them. It is the next logical step. But this also gives rise to a new challenge: how can we manage such collaboration?
What will your future be in the “We Economy?”
Read the full Accenture Technology Vision 2015 to find out
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