According to the Economist Intelligence Unit’s survey for Accenture’s CEO Briefing 2014, European executives’ enthusiasm for the year ahead is more muted than their global peers and within Europe’s five largest economies – UK, Germany, Italy, France and Spain – an understandable diversity of views prevail.
European executives are looking forward to gradually accelerating growth and the expansion of their businesses. Their plans reveal more ambitious overseas investment strategies than their global peers. However, respondents in the EU5 are underestimating the role of technology in achieving their goals and are less likely than their global peers to focus on digital technologies as key tools for delivering an improved customer experience or opening up new sales channels.
In this CEO Briefing for Europe, we share insights into the executives’ outlook for the EU in the year ahead and discuss their ambitious push for growth, potential investment strategies, the impact of the digital revolution, and ways to manage technological change.
Read the full CEO Briefing 2014
